This video is one of my favorite kitty ads? 😍
Description Of The Ad:
The Setup:
The commercial opens inside a dimly lit, slightly upscale hotel room. The atmosphere immediately mimics a scene from a classic television drama or soap opera. A man and a woman (his mistress) are sitting closely on the edge of the bed, whispering and looking incredibly anxious.
The Narrative Twist:
While the visual shows a scandalous human affair, the voiceover is narrated entirely by a cat named Jaz, an adopted tuxedo cat. Jaz speaks with a slightly deadpan, smooth, observant female voice.
While the visual shows a scandalous human affair, the voiceover is narrated entirely by a cat named Jaz, an adopted tuxedo cat. Jaz speaks with a slightly deadpan, smooth, observant female voice.
As the man and the woman speak in hushed, worried tones about their forbidden relationship, Jaz’s voiceover explains the situation from a pet's unique perspective. She points out how bizarre it is that humans go through all this trouble just to hide.
The Climax:
Suddenly, the hotel room door bursts open. The man’s actual girlfriend/wife walks in, her face twisted in absolute shock and fury. The room erupts into chaotic shouting. The man jumps up, trying to stammer out an excuse, while his mistress cowers back on the bed.
Right at the height of this intense, dramatic confrontation, the camera cuts to a close-up of Jaz the cat, sitting perfectly still on a piece of hotel furniture, completely unfazed by the screaming humans around her.
Suddenly, the hotel room door bursts open. The man’s actual girlfriend/wife walks in, her face twisted in absolute shock and fury. The room erupts into chaotic shouting. The man jumps up, trying to stammer out an excuse, while his mistress cowers back on the bed.
Right at the height of this intense, dramatic confrontation, the camera cuts to a close-up of Jaz the cat, sitting perfectly still on a piece of hotel furniture, completely unfazed by the screaming humans around her.
The Punchline:
With perfect comedic timing, Jaz delivers the closing line of her inner monologue, dryly judging the mistress whom the man has been seeing on the side:
With perfect comedic timing, Jaz delivers the closing line of her inner monologue, dryly judging the mistress whom the man has been seeing on the side:
"And she has a mustache!"
The screen fades to the campaign's signature ending graphic, delivering the core message: "A person is the best thing to happen to a shelter pet. Be that person." It directs viewers to the Shelter Pet Project website to look at adoptable animals in their area.
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